#29 Why VO2 Maxxing Could Save Your Life Reader, If I asked you what number predicted how long you’ll live better than your blood pressure, your cholesterol, your BMI, and even whether or not you smoke, would you want to know what it is? That number is your VO2 max. Most men have never heard of it and even fewer have ever tested it. Even worse, almost nobody is actively training to improve it. This is something that desperately needs to change , let me tell you why. What Even Is VO2 Max?...
13 days ago • 4 min read
#28 Finish what you started Reader, how many things have you started and never finished? Be honest with yourself. The online course you signed up for in January. The business idea you told your boys about. The book sitting on your bedside table with a bookmark on page 47. The home project that’s been 'nearly done' for six months. Most men have a long list of things they’ve started. Very few have a list of the same length containg things they’ve completed. And that gap between starting and...
17 days ago • 4 min read
#27 Train for the man you want to be at 50 Reader, are you training for the wrong reasons? Training for the mirror, wanting the abs, bigger arms, trying to look better in photos? Listen, there is nothing wrong with that, unless that is all you train for. The body you end up building when you are only chasing aesthetics often comes with consequences in the long term. Many men in their younger years train hard, get injured, and then jump straight back into training as soon as the pains gone....
25 days ago • 4 min read
#26 The Manosphere is not masculinity I watched Louis Theroux: 'Inside The Manosphere' this week, on Netflix. If you haven’t seen it yet, go watch it. Especially if you’ve got sons, younger brothers, or nephews. For those who don’t know, the “Manosphere” is basically a loose network of male influencers online who make content around fitness, money, dating, and self-improvement. Some of it is fairly harmless. But at the extreme end, which is what the documentary focuses on, you’ve got men...
about 1 month ago • 4 min read
#25 Side hustles that actually make sense for working men Reader Wherever you look online, somebody and their father is trying to sell you a side hustle. “I make 6 figures a month drop shipping, here is the blueprint to doing the same.” “Buy products on temu for $0.99 and flip them for a profit on Amazon” “Build your personal brand” “Create an online course and make $10,000 a month online.” The reality is, most of this advice is coming from people whose FULL-TIME job is selling people side...
about 1 month ago • 7 min read
#24 Future proofing your career with AI I am sure I am not the only one thinking about how AI is permeating every aspect of our lives right now. Our social groups, work, even our parents are talking about AI. I went to visit my mom last week and she was showing me a video on WhatsApp. This video was so obviously AI it was embarrassing, but she couldn’t tell the difference. SCARY. However, this post isn’t about how my mom fell for something she saw online, cases like that aren’t new. What is...
about 2 months ago • 5 min read
#23 From an employee to asset: how to increase your market value Reader, Today we are going to talk about a major reframing that you need to make when you are thinking about your career. Most men think about their careers through the jobs they have, smart men see themselves as a product, and elite men understand they are the asset. There is a difference, and it is important you are able to understand this. Employees trade time for money, an asset creates value that other people compete to...
2 months ago • 4 min read
#22 The internal networking skill that gets you promoted Reader, Most men think careers work like this: Work hard → get noticed → get promoted. That’s the story we tell ourselves because it feels fair. But in most companies, the process looks more like this: Work hard → build relationships → get pulled into better rooms → get promoted. Because promotions aren’t just performance decisions, they’re also (and more importantly) social decisions. Despite this, this is where a lot of talented men...
2 months ago • 5 min read
#21 Why your career is central to finding your purpose Finding your purpose in life often doesn’t happen by accident. For a lot of us it’s, Ikigai - that sense of meaning that makes life feel worth waking up for, gets discovered through work. Not because work is everything, but because as men it’s where effort, skill, service, and time collide. Your career therefore becomes your training ground. First, let’s clear something up Ikigai isn’t about you finding the magical land of “find your...
3 months ago • 3 min read